Partnerships · Template
An influencer agreement sets the posts, platforms, dates, usage rights and payment for a brand campaign with a creator. Describe your deal in a sentence and Lex drafts it, with Plain English beside every clause.
Lex drafts it in Plain English beside the legal wording. Share one link; both sides agree and sign.
An influencer agreement is the contract between a brand (or its agency) and a creator for a campaign. It lists the content (how many posts, which platforms, by when), the approval process, how long the brand can reuse the content in its own channels or ads, exclusivity with competitors, and payment. It also usually requires posts to be labelled as advertising in line with the advertising rules where the audience is.
Also called: creator agreement, brand partnership agreement, influencer contract, brand deal contract.
Example wording Lex starts from, with what each clause means. Your draft is written around your deal, so the wording changes with it.
Legal wording · example
The Creator grants the Brand a non-exclusive licence to repost and use the Content on the Brand's owned channels for [6] months from first publication. Paid media use requires a separate fee.
In Plain English
The brand can reshare your posts on its own channels for the agreed time; using them in paid ads costs extra.
How this clause works →Legal wording · example
The Brand shall pay the Fee within [30] days of the last Content going live.
In Plain English
You get paid within the agreed days after your final post is up.
How this clause works →Legal wording · example
For [30] days after the final post, the Creator shall not publish paid content for [named competitors].
In Plain English
For a short period you do not do paid posts for the named rival brands.
Legal wording · example
The Creator shall clearly label all Content as advertising in line with applicable advertising rules.
In Plain English
Every sponsored post is clearly marked as an ad.
The governing-law clause decides which legal system reads the contract. Some rules, such as how documents are signed, time limits for claims and terms that cannot be excluded, differ by place. These pages cite the legislation:
No, there is no blank Word or PDF file. You describe the deal in a sentence, Lex drafts the influencer agreement with your details already in it, and you share one link. The other side reads it in Plain English, suggests changes and signs in the browser, free.
Commonly: deliverables and dates, approval process, usage rights and duration, exclusivity, ad disclosure, payment terms, and what happens if the campaign is cancelled.
Permission for the brand to reuse the creator's content outside the original post, such as on its website or in paid ads. They are usually limited by channel and time, and priced separately.
The contract usually says each side is responsible for its own part: the creator for labelling, the brand for the claims it asks the creator to make. Advertising rules vary by country.
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