🇬🇧 England and Wales · Partnerships
A influencer agreement drafted under the law of England and Wales. Below: what it is usually called here, what the legislation says, and the governing-law clause this draft prints.
In England and Wales this is usually called a influencer agreement (or creator agreement).
Lex drafts it in Plain English beside the legal wording. Share one link; both sides agree and sign.
Where an agency contracts with a creator on behalf of a brand, the brand is often not a party. Whether it can enforce terms depends on the Contracts (Rights of Third Parties) Act 1999 and what the agreement says.
In England and Wales, an electronic signature is admissible in evidence on any question about the authenticity or integrity of a communication or data.
Source: Electronic Communications Act 2000, s.7Checked 7 October 2026Pending lawyer review
Statutory interest on late payment of commercial debts is set by order under the Late Payment of Commercial Debts (Interest) Act 1998; gov.uk states the rate as 8% plus the Bank of England base rate.
Source: Late Payment of Commercial Debts (Interest) Act 1998, s.6; gov.uk guidanceChecked 7 October 2026Pending lawyer review
A person who is not a party can enforce a term if the contract expressly says so, or if the term purports to confer a benefit on them, unless the contract shows the parties did not intend that. Contracts commonly exclude this right.
Source: Contracts (Rights of Third Parties) Act 1999, s.1Checked 7 October 2026Pending lawyer review
More on England and Wales: how contracts work in England and Wales.
This agreement and any dispute arising out of or in connection with it are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction.
In Plain English: if there is a dispute, the law of England and Wales decides what the contract means, and the named courts hear it. It does not say this is the right choice for you; that depends on where the parties are and what they agree.
Legal wording · example
The Creator grants the Brand a non-exclusive licence to repost and use the Content on the Brand's owned channels for [6] months from first publication. Paid media use requires a separate fee.
In Plain English
The brand can reshare your posts on its own channels for the agreed time; using them in paid ads costs extra.
How this clause works →Legal wording · example
The Brand shall pay the Fee within [30] days of the last Content going live.
In Plain English
You get paid within the agreed days after your final post is up.
How this clause works →Legal wording · example
For [30] days after the final post, the Creator shall not publish paid content for [named competitors].
In Plain English
For a short period you do not do paid posts for the named rival brands.
Legal wording · example
The Creator shall clearly label all Content as advertising in line with applicable advertising rules.
In Plain English
Every sponsored post is clearly marked as an ad.
Possibly, if the contract says so or a term purports to benefit the brand (Contracts (Rights of Third Parties) Act 1999 s.1). Many agreements state the position expressly.
Between businesses, statutory interest is available under the Late Payment of Commercial Debts (Interest) Act 1998. gov.uk states the rate as 8% plus the Bank of England base rate. A contract can also set its own rate.
Usually, yes. An electronic signature is admissible in evidence (Electronic Communications Act 2000 s.7), and the Law Commission's 2019 report says it is capable of executing a document where the signer intends to authenticate it. A influencer agreement is commonly a simple contract, not a deed, so no witness is needed.