Contracts.io vs Reelcraft, motion or product
Reelcraft starts from motion and treats stills as frames. We start from the product, and a clip is simply one more export of the item you saved.
Who fixes the almost-right image
Reelcraft works like a video-first creative tool: its appeal is motion tools, priced per render minute, and when a result misses the mark the answer is the vendor's own loop rather than yours. Plans step up in tiers that unlock resolution, volume and extra formats, and the entry tier covers a small monthly allowance suited to testing more than to running a catalog. Higher tiers add faster turnaround and larger output sizes, and the yearly plans bring the per-image cost down for teams with steady, predictable volume.
Contracts.io's answer to the same near-miss image is tooling rather than a queue: a result that is almost right gets fixed in place, with the backdrop replaced, details edited and resolution raised, and the iteration loop belongs to your team, priced in credits instead of counted rounds. Stored items and models anchor every output, and the same library feeds campaigns and clips, not only catalog frames. The starter tier is priced monthly with a discount for annual billing and covers roughly a hundred generations.
Neither approach is wrong. A small brand with no creative capacity may truly want Reelcraft's model. A team with any creative capacity usually moves faster iterating itself, and keeps every output inside the system that makes everything else.
| Contracts.io | Reelcraft | |
|---|---|---|
| Entry paid plan | Starter tier with monthly credits, roughly 100 generations a month | Entry tier priced per render minute |
| Unit of account | A shared credit balance, with part of it carried into next month | Priced per render minute; volume scales with each tier |
| Imperfect results | Fixed by your own team, in the same editor, on the very same afternoon | Regenerate the clip |
| Models | A trained face that belongs to you, cast in every shoot | Shared library of ready-made faces on most tiers |
| Resolution | Large exports on every plan, with no gate | Tier-gated: higher resolution unlocks on upper plans |
| Beyond catalog shots | One stored product feeds ads, listings, and motion alike | Video-first; stills as frames |
Choose Contracts.io when
- You'd rather patch a near-miss yourself this afternoon than file a ticket and wait for Tuesday.
- You want a recurring face that only your brand uses, one that shoppers start to recognise from season to season.
- Listing photos are only the start; you also need banners, ads, and short loops cut from the very same assets.
Choose Reelcraft when
- You value motion tools above everything else, and the rest of the pipeline is handled elsewhere.
- Nobody on the team wants to run a creative tool day to day; a predictable, external loop is exactly the point.
- Your volume fits its pricing per render minute, and the tier ladder matches the formats you actually publish.
Common questions
Your models, your studios
Gallery looks your own trained cast can walk into on day one, with no setup needed.
Browse looks →Try it on your products
Point a gallery look at one of your own SKUs and judge the result yourself.